Created in partnership with BDG Studios and NYLON Magazine, this social-first campaign introduced Google Lens and Google Multisearch through Love Island breakout star Leah Kateb. The video generated more than 25,000 likes, 650 comments, and nearly 2,000 shares, becoming one of NYLON’s highest-performing videos of the year.
The Challenge
Introduce Google’s visual search tools to a younger audience through content that felt culturally relevant, entertaining, and native to social media.
Approach
Developed with Creative Director Lauren Sofair, the campaign paired Leah Kateb’s cultural momentum with an entertainment-first concept that demonstrated Google’s products without feeling overly promotional. The result was timely, platform-native work built to engage and be shared.
