Vogue x VICE
This project was developed as a large-scale editorial collaboration between VICE and Vogue — conceived as a standalone, co-branded digital platform supported by sponsors and designed to publish 100 days of original content.
The concept centered on a living editorial system: each week introduced a new theme, anchored by a long-form documentary and supported by short-form video, written pieces, and photography. An interactive site was built to house the full program, allowing the work to unfold episodically while maintaining a cohesive narrative arc.
The Challenge
strategic Approach
This collaboration was an early example of what branded editorial could become at scale: long-form, culturally fluent, and systemically designed rather than campaign-driven.
The work explored power, visibility, authorship, and desire through fashion and culture — using documentary storytelling not as promotion, but as inquiry. It required coordination across editorial, legal, brand, and production teams, as well as a publishing framework capable of sustaining volume, depth, and consistency over time.
Execution
Scope of Work
