ABOUT
BIO
Kelly Fulton is a Creative Director from Cape Town, South Africa, whose career has taken her across New York, London, and Los Angeles. Working across global markets has shaped a perspective rooted in cultural curiosity, strategic thinking, and a deep understanding of how brands connect with audiences across platforms and geographies.
She has led creative work both in-house and at agencies for brands including Spotify, Apple, COACH, and Beats by Dre. Most recently, Kelly has been spearheading Spotify’s Billions Club series, overseeing productions around the world featuring artists such as Miley Cyrus in Paris and Bad Bunny in Tokyo.
Known for her ability to translate cultural insight into compelling creative direction, Kelly brings together talent, strategy, and execution to create work that feels both globally relevant and distinctly human.
