Shelby Nico Diamond

They / Them / She / Her
Executive Producer, Director, Creative Director
(01)

ABOUT

BIO

Shelby Nico Diamond is the Founder of Open Plan Studio and an Executive Producer based in Los Angeles. With over 15 years of experience spanning creative development, integrated production, and studio leadership, they specialize in building the teams, systems, and strategies that bring ambitious ideas to life.

Their work has ranged from intimate editorial storytelling to large-scale global campaigns for brands including Apple, Amazon, Google, Beats by Dre, Saint Laurent, Ralph Lauren, Samsung, and New Balance. Known for pairing operational rigor with strong creative instincts, Shelby brings clarity to complexity and a deep network of trusted collaborators to every project.

They live in Los Angeles with their husband, cinematographer Daniel Diamond, and their son, Sunny.

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Shelby Nico Diamond